Kate Dommett, PhD, is Senior Lecturer at the University of Sheffield. Her research focuses on digital campaigning, political advertising, data and democracy. Dr Dommett recently served as Special Advisor to the House of Lords Committee on Democracy and Digital Technology. She was awarded the 2020 Richard Rose Prize by the Political Studies Association for an early-career scholar who has made a distinctive contribution to British politics. Her Book, The Reimagined Party was published in 2020.